Wanted: profitable arguments.

PRESS RELEASE

Conventional industry advertising is saturating highly competitive feed producers and animal owners with advertisements and brochures that show images of happy chickens, pigs and cattle – and always with the same argument of yield increase. But what is needed are arguments that make them stand out, making them all that more competitive on the market.

Those who truly want to provide credible assistance need to take the entire value creation chain in account – from the feedstuff via feed additives to the animal owner, and then from there to the food industry, the butcher and the end consumer. It’s only a matter of time before the debate on health and sustainability catches up with the feedstuff sector as well. This is why the value proposition alone is nowhere near enough.

These findings have led Phytobiotics in Eltville to position itself not only as a qualified manufacturer of feed additives and forward-thinking partner for feed manufactures, premixers, animal owners and the food industry, but even more so as the link between the customers and science. Committed, intelligent research and development, the most stringent product testing and independent certification provide the focus for the development of new and far-reaching arguments for the entire value creation chain. This means that all partners and customers can successfully use these arguments both for themselves and their customers.

Phytobiotics is the only company investing this heavily in scientific analysis and monitoring, in qualification and work methods and the associated proven and certified results. This helps to introduce successful, high-yield products to the market with the arguments needed to win over customers. According to Dr Hermann Roth, founder and CEO of Phytobiotics, “We asked ourselves how we can get this across to our partners, customers and potential customers in a way that is as direct and as eye-catching as possible.”

With the help of an external marketing partner, Phytobiotics analysed what the market needs and interviewed employees, potential and actual customers, former customers, feed manufacturers, animal owners and the food industry. What resulted from this drive was a unique step which merged the scientific and human culture so distinct at Phytobiotics and the focus on the company’s and its products’ core values and skills into one great value proposition. We call it “Intelligent Quality”.

The result? “It’s surprising, but also provides inspiring new findings” as Dr. Roth described it. “In short, we do ‘Feed for Speed’. And the result is ‘Speed for Meat!’. We show this with perfectly designed cans, the corresponding product names and always with the additional promise of IQ INSIDE.” This way, Phytobiotics can present its brands – Sangrovit®, Glycinoplex & Cytoplex and others – at trade fairs and in the press in a surprisingly refreshing and different way: as if they were the products of an energy drinks company. With its latest development, the water-soluble Sangrovit WS, Phytobiotics impressively proves that “Intelligent Quality” is no empty promise.

Eltville, March 2010

For further information, please contact:

Dr Hermann Roth
CEO, Director Business Development

FON: +49 (0)6123 702 680
FAX: +49 (0)6123 702 689
MOBILE: +49 (0)178 556 4843
E-MAIL: h.roth@phytobiotics.com

Phytobiotics Feed Additives GmbH
Rosengasse 9
65343 Eltville, Germany